MODULE CONTENT / EXAM FORMAT |
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Corporate & Business Strategy (CBS)
Exam Format
- Project report (20%)
- 3-hour open-book written examination (80%)
Module Content
| Topic 1 | Introduction to Strategic Management |
| Topic 2 | Mission & Vision |
| Topic 3 | The Internal Environment |
| Topic 4 | The External Environment |
| Topic 5 | Developing Competitive (Business) Strategies |
| Topic 6 | Developing Corporate Strategy |
| Topic 7 | Venturing Abroad |
| Topic 8 | Alliances, Merger and Acquisition Strategies |
| Topic 9 | Implementation Levers |
| Topic 10 | New Ventures and Corporate Renewal |
| Topic 11 | Corporate Governance and Ethics |